A key strategy to maximizing profits in the service industry is to provide customers with the highest level of customer service possible. Customers who are made to feel special have a high rate of return and are most likely to refer new customers.

From an energized staff, to ecstatic guest who feel as though they are special, every leader in the service industry has it: Service Beyond Expectation.

Preferred establishments who complete the Service Beyond Expectation training program display the SBE Certification seal, obtain preferred member status on our web site, and are recommended to clients worldwide through our referral network.